Pragmatic Play's Smart Studio Boosts Midnite's Live Casino

Pragmatic Play has launched its Smart Studio solution for UK operator Midnite, elevating the live casino experience with customized European roulette and other popular games. ## Key Takeaways: - Smart Studio allows Midnite to offer branded live casino environments - The solution includes customized European roulette and other classic games - This partnership marks Midnite's strategic expansion into the live casino vertical Pragmatic Play's innovative Smart Studio technology is making waves in the UK online gambling scene. The company has partnered with Midnite, a rising star in the British betting market, to deliver a suite of tailored live casino games, including the ever-popular European roulette. This collaboration enables Midnite to offer its players a branded live casino experience without the hefty costs typically associated with dedicated setups. The Smart Studio solution allows for customization of classic table games such as European roulette, blackjack, and auto roulette, creating a cohesive branded environment that aligns with Midnite's modern aesthetic. For roulette enthusiasts, this means access to European roulette tables that not only offer the favorable house edge characteristic of the single-zero wheel but also come wrapped in Midnite's unique branding. This personalized touch aims to enhance player engagement and loyalty, crucial factors in the competitive online casino landscape. Midnite, known for its tech-forward approach and appeal to younger bettors, sees this partnership as a key step in its live casino expansion. The operator can now compete more effectively in the live dealer space, offering premium content that resonates with its target audience. Irina Cornides, chief operating officer at Pragmatic Play, emphasized the company's commitment to providing flexible solutions for operators. She highlighted Smart Studio's ability to reduce costs and setup time for branded live casino environments, making it an attractive option for operators like Midnite looking to differentiate themselves in the market. Chelsea Pinho, senior casino manager at Midnite, expressed excitement about the launch, stating that the fully branded live casino suite aligns perfectly with Midnite's goal of offering sports fans the best possible betting and gaming experience. The quality and functionality of the games, particularly the European roulette offering, are expected to bring a new level of immersive entertainment to Midnite's players. This development underscores the growing importance of customized live casino experiences in the online gambling industry. For roulette players, it promises a more engaging and brand-consistent environment to enjoy their favorite game, potentially setting a new standard for live European roulette offerings in the UK market.